With over 303 million active users, LinkedIn has started to become the new medium for businesses to convert potential customers and clients while also connecting with new-age C-Suite executives and founders. People have started handing out their LinkedIn profile URL instead of their business card and more people are signing up than ever.
Keeping this in mind, this post discusses how to get the best out of LinkedIn through five Dos and Don’ts.
The five Dos and Don’ts of LinkedIn
1. Treat professionals as professionals
‘Talk with the people on LinkedIn like you would talk with a co-worker on your first day at work. ‘ – The Click Reader
Although LinkedIn has become a content sharing platform, it was and is still a site for professional’s to connect on a career level. It is important that you treat other’s with the same amount of respect as you would want for yourself.
If you disagree on someone’s idea, find ways to put out the message in a proper way rather than bashing out the other person’s ideologies. Be polite, humble and share your insights while respecting other people’s views as well. This also means that you are not supposed to harass other people based on their race, identity, religion, sex, etc.
2. Compliment rather than just comment
‘The better compliment you give, the better chances you have at connecting.’ – The Click Reader
It is common for people to express their views on other people’s content on LinkedIn through likes and shares. However, the most effective way to get the author’s attention way is by leaving a comment that compliments.
A comment can be counted as a compliment if,
- it helps the author to know about a different perspective from a positive light
- it helps the author to post better content in the future
- it helps the author to find the solution to a potential problem he/she is stuck with
A comment cannot be counted as a compliment if,
- it doesn’t help the author to know about a different perspective from a positive light
- it doesn’t help the author to post better content in the future
- it doesn’t help the author to find the solution to a potential problem he/she is stuck with
3. Listen more, talk less
This is a saying that applies to LinkedIn as much as it does to real life.
Since LinkedIn is growing more and more each day, many digital marketing and sale strategists have started using LinkedIn as a major business building channel. However, as a side effect of this, people are messaging everyone and offering their services out of the blue with no regards to the receiving end.
If you really want to use LinkedIn in the best way possible, learn more about your lead through their articles, posts, comments, etc. before closing on them. Know their pain points and know their problems. Then, once you have listened plenty, go and have a short but to the point conversation with them. You have a greater chance of success with whatever you are offering.
4. See every connection as a mentor
LinkedIn has a big community of experts from across the world who are great at what they do.
Some connections may have big stats on freelancing platforms such as Upwork, Freelancer.com, etc. and some connections may be running big businesses in the finance, technology, medicine, etc. industries. Look at their profile and learn why they are great at what to do.
Every connection has a different story of struggle and hard work associated with them. Schedule lunch and coffee meetings with people who you want to learn from and have deep conversations with them. However, always remember to give value in return!
5. Do not trust everything that you see
As the user base of LinkedIn increases, so does the hopes of virality. This creates a wormhole where people get into unknowingly.
People are more prone to share fake content when they know that their content is bound to get a lot of attention. In the past month alone, I’ve seen three different cancers being cured on LinkedIn while none of them has any scientific proof.
Verify the sources before acknowledging what you see. This type of fake content virality is a major issue faced like platforms like Facebook, WhatsApp and Twitter and with time, LinkedIn will be a part of it too.
LinkedIn is in a very thriving stage right now and if you get the essentials right, you can hire the best people, close high-ticket sales as well as grow your business on a much bigger scale.
However, a lot of people have taken up LinkedIn as a spam site decreasing its value to people who actually leverage the platform. Although there is no definite right or wrong for people to seek attention on a content sharing platform, it is necessary to understand that LinkedIn may be doomed with the same fate as MySpace if not used properly.
What do you think about the above listed Dos and Don’ts of LinkedIn? Do you think we missed some points? Let us know!